Publictivity.com Blog

20 November 2006

What happened to theWeblogWire?

Ahh, so everyone is curious what exactly happened to theWeblogWire. Let me give you the background story. In early June, Frank and I, had decided that we wanted to start developing technology for the Public Relations industry. We stumbled upon the opportunity, just due to interest at looking at the market opportunity. Frank and I had been spending the past 9 or so months evaluating opportunities and startup ideas. Some were built, some were just conceptualized,etc. We figured, hey why not at least look at the PR Software Market, and Frank had a PR firm contact. Well, it turns out, the PR industry was ripe for some great software, especially on-demand software. It really just hit us the right way. Know when you see that beautiful girl for the first time? This was her, in a business form. Boy was she looking good. At the same time, Brian Breslin, who designed theWeblogWire, was interested in doing a startup for 500 dollars in under 1-2 weeks. We said, hell why not? Let’s break into the PR industry by creating some initial buzz, and generate some leads for our main focus: Publictivity (at the time, StartPR and originally: Software Services). At worst, we’d gain some credibility, insight, and buzz, and at best, a real money maker. Fast forward a two months into it… we realized theWeblogWire would be a startup itself, requiring tons of time. We were so involved with Publictivity, that we just couldn’t handle a side project. So Frank and I made a decision (Brian stayed working for his design firm Infinimedia) to be focused. theWeblogWire was near and dear to our hearts, but personal emotions cannot get in the way of a business… it just can’t. So we decided we were going to let theWeblogWire be, and stay focused 110% on Publictivity. It was a valuable lesson for us: Stay Focused and Keep Your Eye on the Prize. If I can give ANY piece of advice to an entrepreneur, it is to just stay focused. This whole entrepreneur thing takes time. When you’re underfunded, understaffed, underexposed, and underdogged you need EVERY ounce of energy you can get. I hope this clears any questions up that some of you might have. If you used the service, Thank You!

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