23 February 2007
We’re In The Therapy Business
One of the best business quotes I can remember comes from the founder of McDonalds. Everyone would say, Wow, isn’t it great to be the best in the fast food business? He responded by saying: No, we’re not in the fast food business. We’re in the real estate business. Everyone failed to realize that McDonalds owns tons of real estate that is much more valuable than the fries and hamburgers they sell.So I started to think what business is Publictivity really in?
The Software Business?
Not really. Yes, we sell software, and it makes us money, but it’s not what our company is really providing. The software is the delivery method for what we do best.
The Technology Business?
Nope. The technology helps us make great software. Without great technology like PHP and Mac OSX we couldn’t make Publictivity.
So what business are we in?
We’re in the therapy business. We make your lives easier. We take what pains you and what you hate, and give you a real solution for it. We’re a drug that makes you happy. Go with us, and we make things a lot happier and nicer. Wasting a lot of time on something, and ready to throw your chair across the room (Steve Balmer this is for you.)? If so, just use our software, we’ll make that go away. We’re starting to look at our long term goals, and the underlying formula for Publictivity is simple: We get rid of pain that businesses have. You can call us Dr. Feelgood.
Technorati Tags: publictivity, web 2.0, software, microsoft, php, apple, mac os x, therapy
